People respond to verbal conflict the same way they do to physical conflict. The same adrenaline starts to flow and our minds even adopt some of the same strategies. Being aware of these strategies is one of the essences of Kung Fu Negotiation. Whether you are sparring with your fists or with words, there a handful of basic principles:

1. To the extent you can, pick your battles.

2. Know your goals: why are you fighting?

3. Do not get hit. Block, avoid or redirect.

4. Learn to take some punches since you can never be sure you will be able to follow Rule #3. For instance, in external kung fu styles, there is “iron body” training, and in internal styles there is “iron bell.” In life, there is learning to be more thick-skinned.

5. Simultaneously block and strike. Every time someone comes after you, they leave themselves open, somewhere, somehow. This is one of the first things that beginning kung fu students are taught: it is dangerous just to block because eventually a punch will get through. In a difficult conversation, even if you are not always on the offensive, you should be prepared to be.

6. Create an opening. If someone’s guard is up, take it down. If someone punches at you, reach around the punch to hit him in the ribs. If you want to persuade people, think about whether to engage their objections directly or find a way to work around them.

7. Pick your target. In a physical fight, there are a number of spots that are good to aim for, and a number that are not. It may be better to aim for the stomach than the shoulder. In a really nasty argument, it may be better to slap your counterpart down than to engage on his terms.

8. Don’t overextend. You leave yourself off-balance if you punch too hard in a fight and exposed if you put too much on the table at the wrong time in a negotiation. It is even true for disclosing information.

9. Take care with your anger or other strong emotion. If it motivates you, it can be your friend. If it blinds you, it can be your enemy. Acknowledge it but be careful before embracing it.

10. Always be aware of your adversary. Do not look away. Anticipate his moves. Stay connected. In a negotiation, look for his actions and reactions. Be aware of when to be persuasive, when to push, when to connect, when to take a step back.

11. Always be aware of yourself. In a physical fight, know your strengths, weaknesses, body position and balance. In a difficult conversation, know your flash points and honestly evaluate your ability to be persuasive under pressure.

12. Decide how much damage you need to inflict to achieve your ends. Do not exceed that amount. For instance, if you are talking to an employee, you probably do not need to crush her. In most conversations, de-motivation is not your goal.

13. It is best to live to fight again another day. If you cannot win, find a way to withdraw safely. Gracefully concede the point. Restrain your ego.

14. Remember that withdrawal can be a strategic prelude to an attack. If your adversary sees weakness, it may draw her in, giving you the space and time to set up the right attack. It is OK to lead with a question.